Advantage Agency
Marketing Account Management and
Brand Development
The Client
Advantage Agency, located on the Central Coast of NSW, is a full-stack digital agency that provides its clients with brand strategy, web development and digital marketing services.
The Role
As a marketing account manager, I work with the various teams within the agency to achieve outcomes for a range of clients across a range of channels.
Day to Day
My day to day tasks include:
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Client communications around creative, campaign performance, project management and relationship building
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Ideating and briefing our internal web design, social media and graphic design teams, including the creation of mood boards and templates
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Assisting in the content approval process and working closely with clients to meet their needs
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Performing due dilligence on client markets to ensure our deliverables are meeting and exceeding expectations and staying up to date with trends
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Managing and working with external contractors on critical client deliverables and content creation
Month to Month
Some monthly tasks include:
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Participating in client strategy sessions and constructing the resulting strategy documents to carve a path for our clients to succeed
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Monthly reporting to clients on the status of campaigns based on a range of metrics including but not limited to; reach, impressions, ROAS, website visitation, calls and form completions
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Routine personal development on digital marketing trends (Facebook, Instagram, Linkedin, Tik Tok, Google Ads, NFT's, Social Tokens etc)