Stinger Outdoor Co
Logo/Branding/Social Media
The Project
Stinger Outdoor Co is an exploration of adventure branding whithin the outdoor, hunting and travel spaces.
The Process
After some initial research into the existing brands that operate within this space, including outdoor brands, travel clothing companies, extreme sports companies and everyday carry/utility companies we set about choosing a motif and concept.
The intention was to design a logo mark that is aligned with customer interests, intentional in its imagery, memorable in its shapes and striking in colour without being cliche or over the top.
The Solution
The final logo and brand utilises a stylised scorpion tail to signify striking out on your own adventure as well as the excitement - and danger - involved in an outdoor lifestyle.
We drew inspiration from military markings, patches, and insignia to design the logo suite with the pure concept that the logo and brand should be used across all potential promotional mediums.
The final explorations are on a social media template, and show how altering the colours within brand correct guidelines can create unique and striking content to engage with customers.
