Plenty Conceptual Design & App UI
The Project
Plenty is an agro food-tech company operating across North America that aims to transform the way that produce is grown and farmed. This project involved utilising their existing branding (created by the stellar And Walsh) and designing potential display ads and an e-comm app to improve sales.
The Goal
To explore what potential advertising for the brand could look like.
The aim is to develop both new digital marketing content across Google display ads and an accompanying app to help customers and consumers find and purchase Plenty products.
A tertiary goal with the app is to create an e-community space for consumers to gather, learn and engage.
The Process
Reviewing competitor ads, current trends and the branding present on the Plenty website I ideated a series of ads that focused on a cycling product campaign. This involved selecting high-frequency and CTR display ads that would deliver a higher interaction rate and click-through to the Plenty website.
The second focus was on designing the UI for a Plenty App. This would provide customers with an option to locate and purchase their Plenty products convenientley, engage with interesting brand content and in later versions engage with other Plenty consumers to form digital consumer groups.
The Solution
The outcomes include a range of display ads, designed to be eye-catching and engaging while retaining the deliberate vibrancy present in the Plenty brand.
​
The app is a conceptual exploration only and shows how the login, home screen and product purchasing might function. As a concept, it follows similar UI and UX interactions to other e-commerce apps.
