Revive Energy Drink
Logo/Brand Identity/
Packaging
The Client
The target market for Revive Energy drink is the health-conscious consumer who is always on the go.
The Project
The goal was to create an engaging brand and packaging design that inspire confidence within the consumer.
It was discovered through a combination of market research, competitor analysis and consumer research that the brand would need to be bold, clear, direct and visually engaging.
By combining these values together with a creative approach and a marketing mindset we were able to design an initial logo, brand and product.
The Solution
The colour palette that we developed is strong, bold and intense. Bright blues captivate attention and draw the eye to the label. White and black compliments these tones nicely and are versatile enough for the logo to match any flavour colour and any other information that is required to stand out on the label. The intensity of the colour scheme also ensures that the brand is unmissable against its competitors.
The beverage label displays a cool black and white mountain that tapers to a point on the top. The design moves in a way that draws the eye from left to right, signifying movement and that the drinks affect on the person. This is a drink to be taken when on the move. The logo is bold and stretches across the can and doesn’t hesitate or waiver – it creates movement across the can.
The can itself is specifically chosen for its sleek and sophisticated design in comparison to other shorter, stodgier energy drink cans. It is a drink that is designed be carried, fit in your car, or in a prams drink holder with ease. On the side of the beverage can, the label simply states the terms Gluten Free, Dairy Free and Soy Free. These words are chosen because it is simple, easy to read quickly and isn’t fussy. The nutrition table is also minimal, placed without worry, is straightforward and clean. We want the consumer to read this quickly and without hesitation.
